Build Your Unique Offerings and Sales Style into the Business Landscape
What if all your sales presentations and proposals could appeal to the buying style of each decision maker?
Buyers these days tend to be more sophisticated in that they do more research before making decisions and look for vendors that truly understand them. Tensions can arise between buyers and sellers when your salespeople rely only on the strength of their own personality or by using techniques that seemed to have worked for them in the past. Building deep foundations of trust with your current and potential customers requires your sales team to understand the deeper business contexts and foundational psychological needs of your buyers.
YOUR GAIN: Your customers will feel more personally connected with your sales team because your presentations and proposals will address both their stated ‘RFQ’ (Request for Quote) needs and their more subtle hidden psychological drivers.
INSIGHT: The natural buyer-seller tension can be reduced more quickly by recognizing the ‘under stress signals’ of each individual buyer.
USE A NEW TOOL: Your customers will see you as a fixture in their business community. Dramatically increase your attractiveness to customers with a proven tension-reducing social styles communication behavior model that makes your sales team more appealing to potential customers.
IMMEDIATE AND LASTING BENEFIT: With the right guidance, you can better recognize buyer-seller relationship tensions among individuals on the teams, and tactfully relieve that tension in ways that build a more cohesive and enduring trust.