Clear a Line of Sight to the Best Customer Insights
What if your planning and review processes encouraged highly beneficial risk-taking behavior such as proposing game-changing insights?
Business leaders who aspire to be at the top in their industry become known for both their excellent planning and their ability to leverage new opportunities that can be aligned to their business purpose. The correct course of action is often not the most obvious and certainly not the current way things are being done. Sometimes, the best ideas seem risky even to propose.
The correct course of action is often not the most obvious and certainly not the current way things are being done. Sometimes, the best ideas seem risky even to propose. Analytically minded people calculate to balance the need to be heard and with the fear of rejection. Unfortunately, those breakthrough ideas may be lost.
YOUR GAIN: Your customers will be more engaged with you because the culture spills over. That is, the culture of your customer-facing functions being more fully engaged in the business planning leads to better products and service for the customer.
INSIGHT: Properly meeting varying individual needs for being recognized, being right, getting it done, and everyone getting along together dramatically improves team strategic planning results.
USE A NEW TOOL: Leverage a connected communication technology tool for appropriate anonymity, disclosure, productivity, creativity, and credit at various stages of cross-departmental collaborative strategic plan development.
IMMEDIATE AND LASTING BENEFIT: Many less opportunities will be wasted when you have a distinct method that brings out the best results from a team of people with different social styles and opportunity/risk tolerances.