Discover Why Strong Teams Succeed Where Individual Superstars Fail
What if you could build a more powerful team by accessing each member’s innate motivations and eliminating destructive fear-based behaviors?
Internal social dynamics could be killing your business, and science demonstrates why. Poultry researchers were trying to breed for the ultimate egg-laying chicken, so they took top-producing offspring from every hatch and put them into a ‘superstar’ group. In the control group, they left the rest of the brood together. They tracked the egg production from each succeeding generation, hoping to see the obvious advantage of one group versus the other. Within a couple of generations, the difference was astounding. One group saw an increase in egg production, and the other group saw a significant decrease. The result was shocking. Individuals within the group of super chickens were destroying each other’s eggs, while the group without the ‘superstars’ was prospering.
YOUR GAIN: Your customers will begin to see you as more professional than your competitors. A superior understanding of the challenges of building a high performance team, and proven methods to overcome those challenges.
INSIGHT: Properly meeting varying individual needs for recognition and also addressing fears of rejection dramatically improves team results.
USE A NEW TOOL: Leverage a connected communication technology tool for appropriate anonymity, disclosure, productivity, and credit at various stages of collaborative development.
IMMEDIATE AND LASTING BENEFIT: Much less effort wasted with off-focus individual agendas allows more rapid capitalization on growth opportunities.