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TRACOM Accepts Our EQ Whitepaper

We are proud to announce that The TRACOM Group has accepted Strategic Learning's white paper "Developing Emotional Intelligence In Sales" for global publication and distribution.  The creator of Social Style™, The TRACOM Group, is a recognized industry leader delivering workplace performance solutions in multiple languages to organizations worldwide.

In recognition of our shared interest in Emotional Intelligence (EQ), The TRACOM Group is featuring our EQ Whitepaper in it's  Performance blog under the title Boosting Sales with Emotional Intelligence.  

We value our Alliance Partners' insights and perspectives and we think you will too.  We believe that you will find that The TRACOM Group's core values honor our purpose of helping customers to define and  achieve the outcomes they desire while building fulfilling work environments.

Founded in the 1960's by Dr. David W. Merrill and Roger Reid, TRACOM is perhaps best known for their development of the Social Style Model™.  Dr. Merrill, an industrial psychologist and university professor, found that people tend to display consistent, observable behaviors, and that others consistently agree on words to describe each behavior.  This work became the foundation for today's Social Style Model™.  Since its creation, millions of satisfied participants have used the Social Style Model™ and associated courses and instruments to improve their workplace performance.
In recent years, TRACOM has created a number of resources which teach how to apply Social Style concepts in specific workplace situations.  Today the TRACOM Group is exploring models and validating research that suggests a connection between effective application of Social Style and increasing Emotional Intelligence.

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